The concept of 'Amour Chocolates' was a Chocolate Novelty Brand that was inspired by the 'reward system' of advent calendars. The primary focus of the chocolates would be to promote healthy relationships and rekindle the love of a current relationship. I was hoping that the chocolates would serve as a 'reward' for completing a task, and completing the task would improve the consumer's love life by reminding them to be attentive and kind to their partner. Below were some sketch mood boards I started off with: