The Fish Database of Taiwan - Rebranding

I have always been interested in marine conservation and sustainable fish consumption. So, when I was assigned to rebrand a non-profit organization, I immediately began searching for marine conservation organization, and eventually dwelled on The Fish Database of Taiwan. I felt that this database offered an abundance of information, and had potential as a great educational online resource, however, just lacked some visual appeal and organization. I thought that if I added the element of illustration along with design, the information could become much more digestable and exciting to potential viewers. This is definitely still a work-in-progress, but this is the documentation of my start.

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Below are some style guidelines I created as well as the new logo:

I also saw some potential for sticker merchandise, in hopes that it would raise awareness that you, as the consumer, could help make sustainable fish choices. The concept would be that, there would be a variety of stickers all with different sustainable fish in the middle:

Also, some loading animations made in Adobe After Effects  (Left: first rendition, Right: final rendition):

Finally, an infographic containing information about the struggle for marine conservation and how consumers can help: