Fish Database of Taiwan Rebranding Project
I have always been interested in marine conservation and sustainable fish consumption. So, when I was assigned to rebrand a non-profit organization, I immediately began searching for marine conservation organization, and eventually dwelled on The Fish Database of Taiwan. I felt that this database offered an abundance of information, and had potential as a great educational online resource, however, just lacked some visual appeal and organization. I thought that if I added the element of illustration along with design, the information could become much more digestable and exciting to potential viewers. This is definitely still a work-in-progress, but this is the documentation of my start.
Below are some style guidelines I created as well as the new logo: